Content, Curation, and the Paradox of Choice

How elevating quality content can be a competitive strength

I’m a stickler for visiting bookstores. I spend a not insignificant amount of my time — and money — at local booksellers, browsing covers, trying to find my next read. Even when visiting new cities, I find the urge hard to resist — a fact to which many of my friends will grudingly attest. There’s the charm of the store itself, of course. Whether it’s the stacks of newly released bestsellers, or the vintage aura of used paperbacks, traditional booksellers…



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Sanchit Gera

Just another opinionated, run-off-the-mill geek • Software Dev @Amazon • Writes about engineering, product and technology